About us

We may not become the biggest, but we certainly can strive to be the best. We aim ‘To be an admired company in our area of competence’ in the iron & steel industry sector. To instill a corporate culture of innovation, and adopt the world’s best standards and good practices. Our vision is to become a leading national and world player in our chosen segments.

Teamwork: Positive work environment with the spirit of a cooperative effort among individuals and departments and to succeed as a team.

Our mission is to provide steel products and allied sourced products of the best quality at competitive prices. We serve both individual customers with finished, branded products as well as industries – with manufacturing intermediaries.

We strive to create superior value and competitive differential for our customers, through well-implemented plans and consistent performance.

Grow Profitably: By aggressively pursuing business opportunities at national and international levels

Meet Expectations: Of customers and industries – as a ‘one-stop-solution’ provider.

Ensure Satisfaction: By being ethical in all our business practices and through on-time delivery.

Reward Excellence: Recruit and retain the best human resources, provide them challenging and growth-oriented environment, and ensue a positive synergy all around.